Thursday, July 1, 2010

A Happy Campaign

Interrupting my break from blogging to bring you this video - it made me tear a little bit.

In May, the two major public transportation companies in Copenhagen, Movia and Arriva launched a “Better Bus campaign” with the express goal of spreading love, positivity and smiles among passengers.

There were 3 parts to their campaign. Part 2 is where they celebrated the hard work of their bus drivers by staging 21 birthday surprises in the form of a “Flash Mob” event. Below is the video of one driver, Mukhtar’s birthday (They are singing “happy birthday in Danish). When he gets to the protest blockade, and they all turn around holding signs that say "Happy Birthday Mukhtar".

(via Superforest)